Giny Boer is stepping down as CEO at C&A. Edward Brenninkmeijer will temporarily take over her position, as the fashion retailer searches for a successor.
Modernisation project
Boer wants to focus on non-executive opportunities, a press release clarifies. She joined C&A as CEO from Ikea in 2020, and set in motion an ambitious modernisation project at the fashion group that which involved closing stores across Europe but also a major refurbishment programme for all remaining physical locations. The retailer now wants to grow mainly with smaller city centre shops that focus on inspiration and service for a female audience. At the same time, the ambition was to get half of its sales from online by 2026, appealing to a younger audience, but the retailer had to scale back that ambition.
Whether the CEO’s departure will also end or change the fashion company’s innovation project is not yet clear. Provisionally, Edward Brenninkmeijer – a member of C&A’s well-known founder family – will ensure continuity after her departure. Over the last decade, Brenninkmeijer served as CEO of C&A Brazil, Mexico and China, as well as led C&A Europe as a CEO ad interim before Boer joined the company.
