An American consumer is suing H&M Group for greenwashing, saying its sustainable claims would not be true at all and are therefore misleading. H&M embellished its environmental scores by turning negative points into positive points. Literally.
Media investigation becomes lawsuit
What the British consumer watchdog is investigating at Boohoo and Asos, news site Quartz took up with H&M Group: are the sustainability claims real? Are the new eco-collections and more sustainable products really more environmentally friendly? The answer now leads to a lawsuit filed by a New York consumer.
