Patagonia is laying off 41 employees, or 1 % of its total workforce. For a brand that prides itself on its ethical principles, delivering such a message is all the more challenging. How did they handle it?
Evaluating “roles, not people”
“Today, we are getting more right than wrong, but we aren’t meeting the high standards we set for ourselves. And while we remain profitable, we are vulnerable to the same economic headwinds many companies in our industry are facing”, CEO Ryan Gellert announced the restructuring on LinkedIn.
