C&A is testing a revamped retail concept that places even more emphasis on sensory experience. A store in Leidschendam, near The Hague, serves as a “learning lab” to learn more about customer needs and wants. Discover the pictures here.
Sensory journey
The completely renovated store has a sales area of 2,350 sqm over three floors in Westfield Mall of the Netherlands, the largest Dutch shopping centre. C&A says it offers shoppers “a new sensory journey through visual, tactile, olfactory, and acoustic cues.”
