First Paris, then London
The first store abroad will open in the rue du Cherche-Midi, a fashionable area in
the sixth district of Paris. The Parisian store will employ 5 FTE’s and the CEO aims for a turnover of 800,000 euro. In 2014, the chain hopes to conquer London.
“We will deliver the materials for the Parisian store from Brussels”, CEO Carmelo Cennamo states. The Brussels studio can
handle the load of some 20 restaurants. “Only when we have reached maximum capacity, we will open a local studio
in the Parisian region.”
Ambitious plans for growth
The pizza chain is not only ambitious abroad, but in Belgium too: “We wish to find partners in Flanders and Wallonia quickly to expand
our network”, says Cennamo. “In the next five years, we aim to open twinty to thirty restaurants we will manage
ourselves. Eventually, we aim to get some sixty restaurants, with the other half
being franchise restaurants.”
Mamma Roma opened its first store in 2005 in Brussels and
is now a popular destination in the Belgian capital, with six
restaurants (and another one in in
Waterloo). Its 52 employees serve some 10,000 customers each week.
