RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • Newsletter
  • Contact & Route
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • Newsletter
  • Contact & Route
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
Members' area
  • Log in
  • Become a member
thumb
Written by Karin Bosteels
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Profit drop for Van de Velde

icon
Fashion31 August, 2017

Lingerie manufacturer Van de Velde, known for the Marie Jo and PrimaDonna brands, experienced a 5.4 % group profit decrease following investments. These are meant to get the sales back on track, now that they are starting to slow down after twenty years.

Slight turnover increase confirmed

The company announced a slight turnover increase mid-July: its consolidated like-for-like turnover in the first half of 2017 grew 1.2 % to 117 million euro, the manufacturer now confirms.

 

Its wholesale turnover grew 1.6 % and its retail sales even spiked 3 %: its PrimaDonna bathing suit collection continues to perform well and its newly-introduced sporting collection is “extremely successful”. Including negative exchange rate fluctuations and several store closures, turnover did drop 1.1 %.

 

The company’s rebitda dropped 6 % to 36.3 million euro and its operating profit reached 20 million euro, down 5.4 % compared to the same period last year, when it posted a 21.1 million euro profit.  

 

Higher investments

The profit drop is mostly because of increased investments, about 2 million euro, to position its brands, expand its new channels (including eCommerce and digitization) and its logistics. “These investments into the company’s future will cause higher expenses in 2017 and 2018”, the Schellebelle-based company said. The measures “will only contribute to sustainable turnover and profit growth in the next few years”.

 

For the remainder of the year, the board forecasts a status quo: “Vandevelde’s markets and channels face a challenging retail environment and the negative British pound” will result in the fact that “2017’s total turnover will not grow compared to 2016”.

More on Fashion
See more
  • icon
    Fashion15 May, 2025
    New owner for ailing Foot Locker

    Sports retailer Dick’s Sporting Goods wants to take over its ailing competitor Foot Locker, which is struggling with disappointing figures and impending import tariffs.

  • icon
    Fashion14 May, 2025
    Dior leaks customer data in cyber attack

    Dior is the latest victim in a series of cyber attacks on retailers. On 7 May, the fashion house discovered that an “unauthorised third party” had gained access to a customer database in China.

  • icon
    Fashion13 May, 2025
    Skechers opens first European ‘performance store’ in Ghent

    In Skechers‘ new store concept, Performance stores, the sportswear chain sells a wide range of sportswear and accessories in addition to its classic trainers. The brand has just opened its first such store in Ghent, Belgium, and will soon roll out the concept across Europe.

Events
  • 19
    Jun
    CATEGORY MANAGEMENT CONGRESS 2025
  • 17
    Sep
    CAPTAINS OF RETAIL 2025 – EDITION II
Most read
  • icon
    Fashion7 May, 2025
    Zalando enters Luxembourg market with dedicated webshop and app
  • icon
    Fashion6 May, 2025
    Zalando confirms forecasts after excellent first quarter
  • icon
    Fashion5 May, 2025
    Zara plans world’s biggest store in Antwerp
  • icon
    Leisure13 May, 2025
    Decathlon opens running shop in Bordeaux
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform retailhub, where retailers and their suppliers can experience the future of shopping.
RetailDetail Mailing Address:
Kolveniersstraat 7, bus 26 2000 Antwerp
Visiting address:
Stadsfeestzaal – Meir 78 2000 Antwerp
How to reach us:
Directions
© 2025 RetailDetail
general conditions | privacy policy
Contact us About us info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the ...
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT