Puma reshuffles European management team

Puma has reorganized its European management team. Fokko de Rooij, a Dutch national, will become director for Europe effective October 1, while Daniel Pustina will take over as head of Central Europe effective immediately.

Long career at Nike

As Director for Europe, Fokko de Rooij will report to CEO Arthur Hoeld, who has temporarily assumed the duties of Chief Commercial Officer until a successor for that position is announced, the company said in a press release. The new European executive worked for Nike until 2025 and, since leaving the company, has served as an independent advisor to CEOs and boards of directors in the sporting goods and fashion industries.