Over 30% of beauty, fashion and luxury sales happen online today, often across European borders. Who are the biggest players? And what challenges and opportunities lie ahead?
Three growth engines
The entire fashion, beauty and luxury retail sector is worth 719 billion euros and is likely to grow by 2% by 2025. In the EU and the UK, the sector online alone accounted for 213 billion euros in sales by 2023, of which 82 billion would be cross-border. This market is expected to reach 224 billion euros in 2024-25, representing 5% growth.
