Fashion chain C&A is closing dozens of stores, all over Europe. With the accession of CEO Giny Boer in 2020 came the beginning of a new strategy: by 2026, half of all sales have to come from online. The effect on offline is clear…
Modernisation strategy
Since October last year, C&A has closed almost seventy shops in Europe, Dutch website RetailTrends recently reported. Nineteen shops closed in Germany, twelve in the Netherlands and nine in Belgium – bringing the total there to twenty over the past five years. Shops also closed in countries such as Austria, France, Poland and Portugal. Fewer than 1,300 now remain, in seventeen countries.
