After an initial test in July, Mango is leaving its entire campaign for its new teen collection to AI models this autumn. Major brands such as Levi’s, Louis Vuitton and Nike also already used AI-generated models, sparking both enthusiasm and controversy.
Efficiency versus authenticity
Artificial intelligence (AI) is increasingly penetrating the fashion industry, especially in the field of model photography. Mango recently launched an AI-generated campaign for teenagers and is considering extending the technology to other collections. The Spanish fashion company claims the benefits are obvious.
