RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • Newsletter
  • Contact & Route
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • Newsletter
  • Contact & Route
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
Members' area
  • Log in
  • Become a member
thumb
Written by Pauline Neerman
In this article
  • Companies Tommy HilfigerZalando
  • Topics Marketing
  • Geography Germany
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Zalando launches clothing for disabled people

icon
Fashion24 October, 2022

Zalando is launching a special fashion collection for people with disabilities, including more than 140 styles under the fashion platform’s private labels. Moreover, Zalando will also distribute Tommy Hilfiger‘s adapted collection.

One in five Europeans

Research by the World Health Organisation shows that one in five Europeans has a (form of) disability, says the retailer. Therefore, Zalando wants to offer a “truly inclusive product offering and experience” for underrepresented groups by 2025. Its private brands – including Zign, Pier One and Anna Field – have now created their first disability-friendly collection.

The collection includes more than 140 styles of clothing, footwear and accessories that meet the needs of people with impairments. These include items suitable for use when sitting in wheelchairs, products with easy-to-close fasteners or clothing for people with sensitive skin. The range is now available in all 25 countries where Zalando operates.

Zalando is also adding Tommy Hilfiger’s Adaptive collection to its range in nine markets, including Belgium, France, Germany and the Netherlands. Tommy Hilfiger is a pioneer in accessible fashion: since 2017, the label has been one of the first major fashion brands to launch its own adaptive collections.

Accessible to all

A dedicated webpage helps customers discover and buy accessible fashion. A marketing campaign highlighting people with disabilities has also been launched to showcase the collections. Zalando’s marketing services have created an accompanying marketing campaign for the Tommy Hilfiger Adaptive collection.

“Our vision is to be the Starting Point for Fashion that is welcoming to everyone. We see a gap in the fashion market — finding fashionable adaptive clothing still represents a challenge for disabled people”, says Sara Diez, VP Category Women and Private Labels at Zalando. “We want to learn from the disabled community and inspire our partners, so that together we can continue building a delightful experience for our disabled customers and making fashion even more inclusive.”

More on Fashion
See more
  • icon
    Fashion30 May, 2025
    Why Belgian Nike employees fear redundancies

    Nike‘s 5,000 Belgian employees fear that the sportswear brand will announce redundancies next week. Being left behind by competitors, CEO Elliott Hill has announced two billion dollars in cost cuts.

  • icon
    Fashion28 May, 2025
    Shein changes IPO plans and tries Hong Kong

    As Shein failed to get approval from Chinese regulators for an IPO in London, the controversial e-commerce company is now said to be looking to list on the Hong Kong stock exchange within the year.

  • icon
    Fashion28 May, 2025
    “Put an end to unfair competition from Temu and Shein”, Dutch companies demand

    Forty Dutch companies are calling on the government to put an end to ultra fast fashion platforms such as Temu and Shein. They want an action plan against unfair imports and ask for consumer awareness campaigns.

Events
  • 19
    Jun
    CATEGORY MANAGEMENT CONGRESS 2025
  • 17
    Sep
    CAPTAINS OF RETAIL 2025 – EDITION II
  • 25
    Sep
    RETAIL MARKETING DAY 2025
Most read
  • icon
    Fashion30 May, 2025
    Why Belgian Nike employees fear redundancies
  • icon
    Food28 May, 2025
    Aldi and Lidl fight price war in Germany
  • icon
    Fashion7 May, 2025
    Zalando enters Luxembourg market with dedicated webshop and app
  • icon
    Fashion6 May, 2025
    Zalando confirms forecasts after excellent first quarter
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform retailhub, where retailers and their suppliers can experience the future of shopping.
RetailDetail Mailing Address:
Kolveniersstraat 7, bus 26 2000 Antwerp
Visiting address:
Stadsfeestzaal – Meir 78 2000 Antwerp
How to reach us:
Directions
© 2025 RetailDetail
general conditions | privacy policy
Contact us About us info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the ...
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT