“No one is interested in purely transactional e-commerce”, Fabio Baum (Zalando) said at the RetailDetail Omnichannel & E-commerce Congres 2024. Than what do consumers want? Rewatch the keynote now.
Three key trends
E-commerce is moving (far) beyond online transactions. According to Zalando, we are facing a new wave of digital commerce. Inspiration and engagement are central to today’s consumer expectations, powered by 3 key trends in retail.
Revisit the inspiring keynote by Fabio Baum, Zalando’s General Manager Benelux & Nordics, at the RetailDetail Omnichannel & E-commerce Congress 2024.
