Growth in all regions and branches
The full-year turnover reached 3.76 billion euro, a 7.8 % increase that was mostly due to higher sales in its own stores (+13 %). Turnover grew in every region: Asia (without Japan) grew turnover 16 %, Japan itself 7%. America 14 % and Europe had a 12 % increase.
The ‘ready-to-wear and accessories’ division grew the most, with an 18 % increase, ‘Perfumes’ went up 15 %, ‘Silk and textiles’ 12 % and leatherwear grew 9 %. Strong growth in 2012 meant that Hermès watches only grew 1 % this past year.
Operational margin at record height
These results helped Hermès’ operational margin to reach record heights: 32.4 %, with net profit at 790 million euro, which is in itself a 6.8 % increase compard to 2012 (at 740 million euro).
Hermès wants to continue on this path in 2014: basing its long-term strategy on creativity, maintaining control over its know-how, expanding its distribution network, strengthening its production capacity and protecting its supply sources, the company said.