Walmart remains Americans’ favourite supermarket by far, Amazon Fresh gains many fans and Whole Foods Market has the highest-quality offer. Gen Z finds supermarket visits boring and is shopping online more often.
Top ten
63.3% of US adults consider shopping at Walmart. This puts the retail giant well ahead of numbers two and three in the ranking, Target (42.5%) and Aldi (32.8%), respectively. This is according to a new report by market researcher YouGov on the US supermarket landscape.
