RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • Newsletter
  • Contact & Route
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • Newsletter
  • Contact & Route
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
Members' area
  • Log in
  • Become a member
thumb
Written by Yoni Van Looveren
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

British online supermarket trials self-driving delivery car

icon
Food29 June, 2017

British online supermarket Ocado has trialed its self-driving delivery car for the first time. The car has room for eight orders, and for two drivers that are still present in the car for safety reasons.

Another option

The customer has to extract his order from the car himself: Ocado considers this to be another option, aside from the regular delivery trucks. “There are times when people will want their 50-item delivery brought to the kitchen table; times when they will order online and collect in store; and times when they’re coming back from the airport at three in the morning and just want a few things delivered quickly”, CTO Paul Clarke said. He also feels this is a solution for deliveries in streets and neighbourhoods that are unreachable with larger vehicles.

 

Ocado trialed the car in Woolwich, southeast of London. It is a relatively quiet area and the streets are moderately wide, which lowers the risk for accidents. One employee will tag along to evaluate (and possibly correct) the car’s driving abilities and a second employee will inform customers how to work the new system.

 

Sell to other retailers

Customers that use the self-driving car will get a first message when the car is loaded with their order and a second message when the car is in their street. Subsequently, they have to press a button to unlock their delivery and pick it up.

 

If everything goes well, the system should be fully functional in 2019. Ocado also hopes to sell the system to other retailers, even outside of the United Kingdom.

More on Food
See more
  • icon
    Food6 June, 2025
    Lidl loses customers after German price offensive

    A week after Lidl launched a major price offensive in Germany, it appears that its competitors were successful in defending their position. How did they do it?

  • icon
    Food6 June, 2025
    “Colruyt Group has a 35 % share in organic”

    Colruyt Group says it is the biggest seller of organic products in Belgium. The retailer is seeing organic sales pick up again, with Flanders catching up.

  • icon
    Food6 June, 2025
    “Aldi Nord gains market share in all countries”

    Both at home and abroad, Aldi Nord is soaring: sales are up by double digits and profits are breaking records. And that is still without the size gains of a possible mega merger.

Events
  • 19
    Jun
    CATEGORY MANAGEMENT CONGRESS 2025
  • 17
    Sep
    CAPTAINS OF RETAIL 2025 – EDITION II
  • 25
    Sep
    RETAIL MARKETING DAY 2025
Most read
  • icon
    Fashion30 May, 2025
    Why Belgian Nike employees fear redundancies
  • icon
    Home2 June, 2025
    83 % of Belgian furniture retailers found wanting in Federal inspection
  • icon
    Food4 June, 2025
    Rémy Cointreau hit hard by new import tariffs
  • icon
    Food6 June, 2025
    Lidl loses customers after German price offensive
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform The Loop, where retailers and their suppliers can experience the future of shopping.
Mailing Address
Kolveniersstraat 7, bus 26 2000 Antwerp
Visiting address
Stadsfeestzaal – Meir 78 2000 Antwerp
How to reach us:
Directions
© 2025 RetailDetail
general conditions | privacy policy
Contact us About us info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the ...
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT