RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • Newsletter
  • Contact & Route
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • Newsletter
  • Contact & Route
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
Members' area
  • Log in
  • Become a member
thumb
Written by Pauline Neerman
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Carrefour uses blockchain to create "transparent" chicken

icon
Food6 March, 2018

Consumers that want to know everything about the chicken they eat will rejoice at Carrefour’s latest addition, because it will detail everything about the origin of its private label chicken thanks to blockchain technology. 

 

The chicken’s cycle mapped

Whoever is concerned about the Auvergne-based chicken’s cycle before it arrives in the supermarket, can easily track that soon: Carrefour will place all the information on the label, from where it was bred, what it ate and where it was slaughtered. Every step in the supply chain (breeder, processor, butcher, …) will need to register their information in a fraud-proof and secured database, namely blockchain. The difference between a traditional database and blockchain is that the latter does not store the information centrally and that no one has access to all the data. That means that neither Carrefour nor someone in the supply chain can intervene.

 

Consumers will be able to access that information thanks to a QR code on the label. When it comes to Carrefour’s Auvergne chicken, the consumer will be able to see where and how it was bred, that it eats grain and French soy and that it did not receive any antibiotics (if everything goes well).

 

Another eight blockchain products in 2018

With the blockchain system, Carrefour wants to demonstrate its 100 % honesty and transparency, because it will not be able to access or alter the data, which means it cannot hide anything. Did the chicken get antibiotics or genetically-modified food? The blockchain will contain that information.

 

Over the course of 2018, it will add another eight products with a blockchain-focused supply chain. The products are: free-range eggs, tomatoes with no pesticides, Norwegian salmon, beef, fresh milk from cows that spend at least six months a year outside, cheese, oranges and seasonal honey. In the long run, Carrefour wants the majority of its hundreds of supply chains and 18,000 on blockchain technology.

 

Step in Carrefour 2022 transformation plan

Blockchain technology is an important step for Carrefour to realize its Carrefour 2022 transformation plan. “There are numerous advantages for the food chain if we use blockchain”, the company mentioned in a press release. Companies abroad already use the technology to trace a product’s origin and sustainability.

 

The supermarket group says the initiative also meets a growing consumer need for transparency. Manufacturers can also highlight their process and expertise this way. The formula also allows a secured database to be shared among all partners and to guarantee improved food safety for customers.

More on Food
See more
  • icon
    Food28 May, 2025
    Haacht Brewery considers sale after a poor year

    Under pressure from falling sales and a doubling of its loss, the Haacht Brewery is considering its strategic options, including a possible sale. The Belgian brewery group is struggling to respond to changing consumer habits.

  • icon
    Food28 May, 2025
    Aldi and Lidl fight price war in Germany

    After Lidl announced the ‘biggest price cut of all time’ in Germany last week, rivals Aldi Nord and Süd are launching the counterattack in a battle for price leadership that also affects other retailers.

  • icon
    Food27 May, 2025
    Pieter Pot opens first physical store

    Dutch package-free online supermarket Pieter Pot has opened its first physical sales point in Utrecht, where shoppers can buy the most popular products from the range. If successful, the concept will be expanded to other cities.

Events
  • 19
    Jun
    CATEGORY MANAGEMENT CONGRESS 2025
  • 17
    Sep
    CAPTAINS OF RETAIL 2025 – EDITION II
  • 25
    Sep
    RETAIL MARKETING DAY 2025
Most read
  • icon
    Fashion30 May, 2025
    Why Belgian Nike employees fear redundancies
  • icon
    Food28 May, 2025
    Aldi and Lidl fight price war in Germany
  • icon
    Fashion7 May, 2025
    Zalando enters Luxembourg market with dedicated webshop and app
  • icon
    Fashion6 May, 2025
    Zalando confirms forecasts after excellent first quarter
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform retailhub, where retailers and their suppliers can experience the future of shopping.
RetailDetail Mailing Address:
Kolveniersstraat 7, bus 26 2000 Antwerp
Visiting address:
Stadsfeestzaal – Meir 78 2000 Antwerp
How to reach us:
Directions
© 2025 RetailDetail
general conditions | privacy policy
Contact us About us info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the ...
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT