Under its new CEO Stefan Goethaert, Belgian retailer Colruyt Group will not take any major strategic turns. However, the retailer will focus more strongly on cost efficiency, growth and digitisation.
Four priorities
At a press briefing, Colruyt Group commented on the annual results, the strategy and the recently announced change at the top. “I am not going to replace Jef: after all, that is impossible”, Goethaert said. The new CEO (starting 1 July) added: “When you see how he has built the group’s identity and culture, that is one of the reasons why I am still here. I am therefore reassured for the future: we have a solid foundation.”
