Turkish grocery delivery service Getir has announced a major wave of redundancies, cutting 2,500 jobs disappear in the five countries where it remains as it needs to keep costs under control.
Consolidation
The company announced the restructuring on Tuesday, saying more than 10 % of the current 23,000 employees will be affected in the five countries where Getir still operates: Germany, the Netherlands, Turkey, the United Kingdom and the United States. The restructuring should increase operational efficiency, the delivery service said in a press release. Earlier this year, Getir ceased operations in France, Italy, Portugal and Spain.
Quick commerce companies experienced rapid growth during the corona pandemic, but now the market is stagnating. Their business model involves high costs with low average spending and they face more competition from meal couriers like Deliveroo, which have also started delivering groceries. Many cities and municipalities also oppose opening dark stores in residential areas.
Moreover, in the current economic context, it is becoming increasingly difficult for startups to raise growth capital. This recently led to a consolidation in the sector: Getir acquired its German competitor Gorillas and was also said to be interested in Flink, but that competitor recently did manage to find new capital.
