Desigual opened another 71 stores in that time frame, bringing the total in September to 475 worldwide. To reach that huge market, it has decided to lower the amount of bright colours and patterns, its trademark up until now.
The Spanish brand has launched several collections these past few months to broaden its store offer, including a sports line and its own perfume. In May, it also announced it wanted 500 own stores by the end of 2014.
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Fewer bright colours Desigual opened another 71 stores in that time frame, bringing the total in September to 475 worldwide. To reach that huge market, it has decided to lower the amount of bright colours and patterns, its trademark up until now. The Spanish brand has launched several collections these past few months to broaden its store offer, including a sports line and its own perfume. In May, it also announced it wanted 500 own stores by the end of 2014.
