Food company Dr. Oetker managed a slight 1.6 % turnover increase in 2016, mostly thanks to its home territory, Germany. It generated a decent growth in this particular market, which still contributes nearly half of the company’s turnover.
Exchange rates impact results
Total turnover reached 1.7 billion euro, including 740 million euro in Germany. Local like-for-like turnover grew 2.7 % and international turnover went up 0.9 %, although that could have been higher were it not for the negative exchange rate fluctuations (including the weaker pound and Turkish lira).
Dr. Oetker invested 139 million euro last year, including 53 million in Germany. It opened a new technology center in Wittenburg and a new research center in Bielefeld, but also a first manufacturing plant in Serbia. The company also indicated it wanted to expand to new markets, with a factory in India as a letter of intent.
The company also wants to focus more on healthy food, hoping to lower the amount of fat, salt and sugar in its products. Over the past ten years, it managed to lower the amount of salt in its pizza by 20 %.
