International brand
Essentiel announced an international expansion this summer and will now back up those claims with several foreign store openings. In February, a 130 sqm store will open in Madrid, on the Calle de Claudio Coello. A third Parisian store will arrive in the summer, which should help double the brand’s turnover in the French capital.
The Spanish store will be Essentiel’s 28th own store. On top of that, the company aims to triple its online turnover in the next few years thanks to the international brand awareness. Its online store, which has been available in France and the Benelux since 2012, has expanded to several other European countries this past summer.
