American fast food company McDonald’s‘ second quarter turnover dropped, mainly because of the strong dollar. On a like-for-like basis, there was turnover growth.
All Day Breakfast
The company’s total turnover dropped from 6.5 billion dollars (5.9 billion euro) to 6.3 billion dollars (5.7 billion euro) in the second quarter, a 4 % slump even though it would only have been a 1 % slump if exchange rate fluctuations are ignored.
On a like-for-like basis, turnover increased 3.1 %, still down on the first quarter’s 6% like-for-like turnover growth. Like-for-like turnover growth in the United States dropped from 5 % to 1.8 %. The All Day Breakfast made sure that its American like-for-like turnover still achieved growth.
The fast food company’s net profit dropped 9 % in the second quarter (compared to the year before), down to 1.1 billion dollars (1 billion euro), but nevertheless CEO Steve Easterbrook remained upbeat. “Our second quarter performance, which marks our fourth consecutive quarter of positive comparable sales across all business segments, provides a clear indication that customers are responding to the steps we’re taking to deliver the menu and value options they want at the convenience of McDonald’s.”
