In search of locations
These new stores should help Forever 21 to reach its intended goal of 600 stores worldwide within the next three years. To achieve that, the chain is looking for 1.500 to 2.000 sqm store spaces near or on important shopping streets in large European cities. The budget fashion chain also aims to have an 8 billion dollar (6.75 billion euro) yearly turnover within the next two years.
Forever 21 opened its first store 30 years ago in the United States and has since then become an international brand. It has 450 stores in the United States and another 100 all across the world.
