AB InBev faced a challenging year, especially in the United States and China, but managed to compensate lower volumes thanks to more expensive premium beers.
Latin-American growth
2024 yielded mixed results for AB InBev: although its sales volume shrank 1.4 % to 576 million hectolitres, its EBITDA rose 8.2 % organically – better than the 6 to 8 % growth the beer giant was counting on. Total revenue rose 2.7 % to 59.8 billion dollars (55 billion euros), while revenue per hectolitre rose 4.3 %.
