Generation Z, born between 1997 and 2012, is shaking up the world of consumer products. With their attitudes and behaviours and their strong commitment to social and environmental issues, they are forcing brands to adapt and innovate.
The driving force of the future
Generation Z, aged between 12 and 27, are known for their digital experience, their stereotype-averse self-expression and their penchant for health and sustainability. As they are radically changing the consumer market, we look at how Gen Z is changing the future of consumer goods, with a focus on personal care and food.
