RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • Newsletter
  • Contact & Route
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • Newsletter
  • Contact & Route
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
Members' area
  • Log in
  • Become a member
thumb
Written by Pauline Neerman
In this article
  • Companies Iceland
  • Topics Consumer behaviourMarketing
  • Geography United Kingdom
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Iceland offers discount to all over-sixties

icon
Food23 May, 2022
Shutterstock.com

Life is getting more expensive for everyone, but mostly so for the elderly. That is at least what British food retailer Iceland says is the reason for giving seniors a 10 % discount, if they shop on Tuesdays.

Silver Tuesdays

Discounts for seniors are becoming a trend in retail: last week, French supermarket chain Casino announced that people over 65 can get a subscription at a favourable rate, and now the British frozen food chain Iceland is introducing a discount for seniors. All over-60s get 10 % discount on their purchases if they can prove their age.

There is no minimum purchase amount, but there is a time constraint: the discount only applies on Tuesdays. Iceland claims to be the first British supermarket to offer such a discount, according to The Independent.

3/4 of seniors are worried

“The cost of living crisis has made support for these shoppers even more important, so I am proud that we are finding new ways to support them, including the launch of this discount”, managing director Richard Walker stated. Last Christmas, Iceland also ran a regional trial of discount vouchers for those on a state pension. The company is now looking to roll out the scheme nationally.

The initiative stems from a survey by Age UK, which found that three quarters of older people are concerned about the rising cost of living. A French study also showed that seniors are more affected by inflation than other population groups.

More on Food
See more
  • icon
    Food2 June, 2025
    Alexandre Bompard: “Takeover rumours point to attractiveness of Carrefour”

    Carrefour CEO Alexandre Bompard did not comment on the recent rumours of merger talks with Ahold Delhaize, but sees the interest as a positive sign: “It shows how attractive our company is to a large number of players.”

  • icon
    Food2 June, 2025
    Hamburger chain Manhattn’s targets 40 branches by 2029

    Belgian burger chain Manhattn’s wants to grow from its current eleven branches to forty by 2029. An international expansion would need the help of with franchise partners in France and the Netherlands.

  • icon
    Food2 June, 2025
    Mondelez sues Aldi for ‘blatant copying’

    Mondelez International has sued discounter Aldi over some of its private label packaging in the United Sates, stating it bears a misleading resemblance to that of Oreos and Chips Ahoy, among others. The manufacturer is claiming damages and demands a ban.

Events
  • 19
    Jun
    CATEGORY MANAGEMENT CONGRESS 2025
  • 17
    Sep
    CAPTAINS OF RETAIL 2025 – EDITION II
  • 25
    Sep
    RETAIL MARKETING DAY 2025
Most read
  • icon
    Fashion30 May, 2025
    Why Belgian Nike employees fear redundancies
  • icon
    Food28 May, 2025
    Aldi and Lidl fight price war in Germany
  • icon
    Fashion7 May, 2025
    Zalando enters Luxembourg market with dedicated webshop and app
  • icon
    Home2 June, 2025
    83 % of Belgian furniture retailers found wanting in Federal inspection
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform The Loop, where retailers and their suppliers can experience the future of shopping.
Mailing Address
Kolveniersstraat 7, bus 26 2000 Antwerp
Visiting address
Stadsfeestzaal – Meir 78 2000 Antwerp
How to reach us:
Directions
© 2025 RetailDetail
general conditions | privacy policy
Contact us About us info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the ...
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT