After months of testing, Aldi will open its first cashless Shop&Go on the European continent to the public on Wednesday. This is a pilot, the retailer emphasises: a roll-out is still a long way off.
No hybrid model
Customers of the Shop&Go in Utrecht do not have to queue at the cash register: there is none. This is the first “app-only” Aldi on the European mainland: shoppers have to download the app and add their credit card details. To enter the shop, they have to enter a QR code, akin to the entry procedure at Amazon Go. Aldi did not choose for a hybrid model: without an app you do not get in.
