French retailer Intermarché has opened 86 Belgian stores in one go after acquiring Carrefour‘s former master franchiser Groupe Mestdagh. The Carrefour Market all reopened with a new sign on the front: they are now called “Intermarché by Mestdagh”. What else will change?
Monumental operation
In just two days, all 86 stores made the switch from Carrefour to Intermarché, staying closed just on 2 and 3 January. After French supermarket group Intermarché received the green light from the Belgian competition authority in November to turn Groupe Mestdagh away from its former franchisee Carrefour, the integration is now really a done deal.
