Mestdagh CEO Guillame Beuscart does not lack ambition: its 86 supermarkets that have joined the Intermarché chain are well capable of doubling their turnover under the new brand. This should enable the French retailer to overtake Colruyt as market leader in French-speaking Belgium.
Becoming market leader
Beuscart faces the huge task of integrating the 86 supermarkets within the Intermarché group. Eventually, the ‘Musketeers’ want to become the market leader in Wallonia and Brussels. With a current market share of 12.4 %, they are still well behind Colruyt’s 30 %, but the CEO sees a lot of possibilities.
