Avocados are a large and growing fruit category with interesting margins for retailers. European top executive Wim Destoop of market leader Westfalia Fruit points to the potential of additional consumption occasions.
Large growth potential
Of the 2.8 million tonnes of avocados traded worldwide, the United States account for 49 %. The most dynamic region, however, is Europe, accounting for 33 % of the world’s consumption, with an annual average growth rate of 9 % over the past four years. Per capita consumption still varies widely: from 0.7 kilograms in Hungary to 2.6 kilograms in Norway. That opens up prospects.
