Dutch retailer Jumbo is suffering from an eventful year: its home market share is stagnating and sales grew by only 3.2 %, despite an inflation of more than 10 %. Figures for Belgium are even more worrying.
Stagnation
It should have been a great triumph: for the first time ever, Jumbo crosses the milestone of ten billion euro in sales. However, 2022 was not great for the Dutch supermarket group: growth of 3.2 % was slightly higher than the market (3 %), but it was also significantly below the level of inflation. Supermarket chains everywhere are finding it difficult to pass on the hugely increased costs to consumers, as market leader Colruyt in Belgium also proved.
