Lidl has achieved a nice increase in sales in its international business, although the pace of growth is slowing down a little following the pandemic. The discounter manages to maintain its margins in most countries, with one painful exception…
Growing market share
German discounter Lidl now operates in 32 countries: it recently added Latvia (October 2021) and Estonia (March 2022). The retailer has transferred its international operations – all activities outside Germany, accounting for more than two thirds of the retailer’s total sales – to the company Lidl Stiftung & Co KG. The latter’s results are now known for the broken fiscal year 2021/22, which ended in February 2022, as Barclays analysts dipped into the figures.
