Discounter Lidl is set to launch My Lidl in the United Kingdom, an online service that gives members exclusive content, where they can post reviews and join discussion boards.
Trial products
Above all, My Lidl members can join several contests and they can also try out products on a regular basis. Lidl will also write its own blog on the website and present all of the latest news, including exclusive content from chef Kevin Love.
“We’re extremely excited about the launch of our new online community ‘My Lidl’ to the public and welcome new members to join. The platform is dedicated to our loyal ‘Lidlers’ allowing them to chat, leave product reviews and stay up-to-date with the latest news from the business”, a Lidl spokesperson told Marketing Week.
