Movies in 20 languages
Mango’s Apple TV app presents the brand’s ad campaigns in full view, while customers can also check out its product range. Clips in 20 different languages will provide clothing pages with additional information. If so desired, customers can place their favourite items into a shopping basket instantly, leaving the checkout procedure to tablets, smartphones or computers.
With its Apple TV app, Mango wants to remain a pioneer when it comes to electronic trade. Back in June, the brand launched its Apple Watch app, several months after it allowed customers to scan clothing items with their smartphone thanks to clothing recognition technology. Customers could then buy the items online.
Successful commercial approach
This entire strategy is paying dividends as half of its virtual visitors comes from its mobile apps and these people generated 30 % of Mango’s online turnover last year.
Online sales are currently 9.1 % of the company’s total turnover, partly because it also increased its online presence last year, from 64 to 76 countries.
