Belgian luxury chocolatier Pierre Marcolini is moving into the hands of Japanese investor VM2 Holdings, as the chocolatier aims to strengthen its presence in Asia.
“Think global, act local”
With its previous investment partner, NEO, the Pierre Marcolini brand was already experiencing strong international growth, including in Japan and China. With the acquisition by Korean-owned VM2 Holdings, the company wants to further target Asian markets.
Brussels will remain the centre of creation, production and management of Pierre Marcolini, the company confirms. The company recently acquired an 8,500 sqm site in Brussels to expand its workshop and build new facilities.
Founder Pierre Marcolini is ambitious and wants “as many people as possible to discover our creations”. The company currently has 42 shops in Belgium, China, France, Japan, Monaco, the United Arab Emirates and the United Kingdom.
