RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • Newsletter
  • Contact & Route
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • Newsletter
  • Contact & Route
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
Members' area
  • Log in
  • Become a member
thumb
Written by Stefan Van Rompaey
In this article
  • Companies Crisp
  • Topics E-commerceExpansion
  • Geography Belgium
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Online market Crisp speeds up in Belgium

icon
Food9 September, 2022
Sofie Dumont © Crisp

Online fresh food market Crisp is already taking thousands of orders a week in Belgium, even before its official launch. Now the retailer is speeding up its Belgian expansion with an ad campaign featuring tv chef Sofie Dumont.

“Aiming for supermarkets’ customers”

The Dutch online supermarket , which had its Belgian soft launch in June after securing investments by Adyen and Just Eat Takeaway’s founders, feels vindicated by the experiences of the first few weeks, CEO Tom Peeters tells RetailDetail. The first results are better than expected.

“We already have thousands of orders per week and are growing quickly. We are receiving enthusiastic feedback about taste and service, the two factors we consider very important. I was very curious about the reactions in Flanders, but actually consumers here tell us the same as the Dutch: they appreciate taste and service.”

Crisp wants to be a fresh market for every day, and this is also reflected in the profile of its customers, Peeters says: “We get our customers from the supermarkets, not from the specialist shop or the market.”

Local produce

Now the retailer is shifting up a gear, running an advertising campaign on television and in bus shelters. In addition, the company is starting a collaboration with tv chef Sofie Dumont: she put together a breakfast package and a pasta package for Crisp and also developed three quick signature dishes.

Crisp is an app-only fresh food market, promising next day delivery (in the evening) seven days a week. The product range contains some 3000 quality products from more than 750 mainly local farmers and manufacturers. Almost 500 Belgian products are already available, and a local category management team will expand that offer even further.

More on Food
See more
  • icon
    Food9 May, 2025
    Auchan restructures in Spain, closes 25 Alcampo stores

    French group Auchan is restructuring its Spanish subsidiary, closing 25 Alcampo supermarkets as “shoppers prefer smaller convenience stores”. 710 jobs would be at risk.

  • icon
    Food9 May, 2025
    Lidl plans 80 new Belgian supermarkets by 2038

    The construction of a new distribution centre in Herentals supports the ambitious growth plans Lidl has in Belgium. At a rate of six store openings per year, the German chain wants to add eighty Belgian stores by 2038.

  • icon
    Food9 May, 2025
    Heineken sues Jumbo for delisting

    Heineken has filed summary proceedings against Jumbo to demand an end to the boycott imposed by the retailer since the end of March. Playing in the background are negotiations with purchase alliance Everest.

Events
  • 19
    Jun
    CATEGORY MANAGEMENT CONGRESS 2025
  • 17
    Sep
    CAPTAINS OF RETAIL 2025 – EDITION II
Most read
  • icon
    Fashion7 May, 2025
    Zalando enters Luxembourg market with dedicated webshop and app
  • icon
    Fashion6 May, 2025
    Zalando confirms forecasts after excellent first quarter
  • icon
    Fashion5 May, 2025
    Zara plans world’s biggest store in Antwerp
  • icon
    Food18 April, 2025
    Huge ransomware blackmail at Ahold Delhaize
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform retailhub, where retailers and their suppliers can experience the future of shopping.
RetailDetail Mailing Address:
Kolveniersstraat 7, bus 26 2000 Antwerp
Visiting address:
Stadsfeestzaal – Meir 78 2000 Antwerp
How to reach us:
Directions
© 2025 RetailDetail
general conditions | privacy policy
Contact us About us info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the ...
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT