Dutch online supermarket Picnic has announced it is going to buy A-brand products for the Dutch market abroad, although manufacturers are trying to prevent it. Ahold Delhaize is also calling for a “more efficient” internal market.
“We are going to try”
Brands like Coca-Cola, Magnum or Pampers cost significantly less in Germany and France than in the Netherlands, Picnic co-founder Joris Beckers says. Therefore, he wants to buy those products abroad from now on: after all, the online supermarket operates in these three countries and buys internationally through purchasing organisation Everest, a collaboration with German supermarket chain Edeka.
