Pop up stores have become a familiar sight in trendy cities, in every possible color or size. In Italy, fashion brand Lilla has invented a new kind the world hasn’t seen before: the store that sells designer clothing and accessories by the kilo.
The very aptly named “Kilo Fascion” opened in Italy’s fashion capital Milan and will be open till July. Its principle is simple: there are three categories: cheap, average and expensive. Customers just browse through the store, take whatever they want (up to 10 pieces per person) and just weigh and pay. Simply genious!
