High inflation is making consumers across Europe buy significantly more private brands, new figures show. This has everything to do with the widening price gap between A-brands and private brands.
Record sales
In full corona crisis, national brands still managed to strengthen their market position: consumers needed confidence in uncertain times. But influenced by high inflation last year, supermarket customers’ buying behaviour has changed sharply: shoppers are putting more lower-priced private brands in their shopping trolleys as family budgets are under pressure.
