Supermarket chain Spar UK has joined forces with Holland & Barrett, giving the latter’s products increased visibility in Spar’s stores. A pilot program is already active in three stores.
Expand with another 10 stores
Holland & Barrett’s products have been made available in three of Spar’s Northern Irish stores, but the goal is to expand the pilot program to other stores in Northern Ireland. Soon, another 10 stores will sell Holland & Barrett’s products as well.
“Health and wellbeing is on trend, and as the UK’s leading symbol convenience group, we are constantly looking at ways to innovate and meet the needs of our consumers. This partnership with Holland & Barrett fits very well with our brand, driving more health conscious consumers into our stores. What’s more, Holland & Barrett is a great brand and one of the UK’s largest retailers, making it a great fit for SPAR”, Managing Director Debbie Robinson said.
