Own boutiques soon
Founded in 2004, Sweetdreams Ibiza is currently on sale at some fifty locations in Spain and another 30 in Greece. The brand’s first foreign steps were taken in 2007 in Germany, as it became popular because of tourists visiting Spain. Currently, the chain sells its products in multi-brand stores, but it wants to open its own boutiques in the next 2 to 3 years.
To increase its European appeal, the fashion brand is taking part in the Who’s Next show in Paris, a fashion event for young and upcoming designers to display their collections. Sweetdreams Ibiza not only has a women’s collection, but also – for the first time ever – a children’s collection on show.
