RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • Newsletter
  • Contact & Route
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • Newsletter
  • Contact & Route
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
Members' area
  • Log in
  • Become a member
thumb
Written by Johan Van Geyte
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Ter Beke focuses on halal lasagna export

icon
Food9 May, 2017

Food group Ter Beke is stepping up its export: it intends to ship its halal lasagna to the Middle East and Indonesia and ship its regular lasagna to China.

Ambitious CEO

Ter Beke aims to surpass the 1 billion euro turnover milestone, but it will need to more than double its current turnover (418.6 million euro) to achieve that. One of the ways to grow, is to increase its export.

 

In his annual shareholders report, CEO Dirk Goeminne sees opportunities for traditional lasagna export to China. “Chinese consumers with an average level of wealth love Western products, which is why we will bring our lasagna to the Chinese market, albeit under a different name. The first containers are on their way from France.”

 

Halal lasagna is another engine of growth, at first locally among Western Muslims, but export will have to contribute as well. Ter Beke is already in talks with Middle Eastern and Indonesian retailers to sell its chicken-based halal lasagna. The choice for chicken means Ter Beke does not need to worry about the Belgian discussion regarding the unsedated butchering of cattle.

 

New products

It will also launch a string of new products: it will launch “flexicharcuterie”, a mix of vegetables and meat. It will also start selling a cooked ham, made from its own pig stock. “We mainly have to broaden our horizons when it comes to our most important item, salami”, he said. The main goal there is to increase salami sales abroad.

 

Despite these new targets, the company will also still need to consolidate what it has already achieved. “Retailers consolidate much faster than manufacturers and they decide the rules. Our customers are growing and two of our largest customers have merged, which already has its impact on Ter Beke. Retailers are becoming more powerful, but discounters have already taken a 40 % market share. We need to make sure we are ready, which is why innovation and new markets are so important”, he mentioned in his annual report.

More on Food
See more
  • icon
    Food28 May, 2025
    Haacht Brewery considers sale after a poor year

    Under pressure from falling sales and a doubling of its loss, the Haacht Brewery is considering its strategic options, including a possible sale. The Belgian brewery group is struggling to respond to changing consumer habits.

  • icon
    Food28 May, 2025
    Aldi and Lidl fight price war in Germany

    After Lidl announced the ‘biggest price cut of all time’ in Germany last week, rivals Aldi Nord and Süd are launching the counterattack in a battle for price leadership that also affects other retailers.

  • icon
    Food27 May, 2025
    Pieter Pot opens first physical store

    Dutch package-free online supermarket Pieter Pot has opened its first physical sales point in Utrecht, where shoppers can buy the most popular products from the range. If successful, the concept will be expanded to other cities.

Events
  • 19
    Jun
    CATEGORY MANAGEMENT CONGRESS 2025
  • 17
    Sep
    CAPTAINS OF RETAIL 2025 – EDITION II
  • 25
    Sep
    RETAIL MARKETING DAY 2025
Most read
  • icon
    Fashion30 May, 2025
    Why Belgian Nike employees fear redundancies
  • icon
    Food28 May, 2025
    Aldi and Lidl fight price war in Germany
  • icon
    Fashion7 May, 2025
    Zalando enters Luxembourg market with dedicated webshop and app
  • icon
    Fashion6 May, 2025
    Zalando confirms forecasts after excellent first quarter
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform retailhub, where retailers and their suppliers can experience the future of shopping.
RetailDetail Mailing Address:
Kolveniersstraat 7, bus 26 2000 Antwerp
Visiting address:
Stadsfeestzaal – Meir 78 2000 Antwerp
How to reach us:
Directions
© 2025 RetailDetail
general conditions | privacy policy
Contact us About us info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the ...
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT