A recent global study by Kantar reveals a striking contradiction in consumer attitudes towards their health. Can brands and retailers help them make healthier choices?
Barriers to a healthy lifestyle
While 78% of respondents state they are responsible for their well-being, barely more than half actually take action to improve their physical and mental health.
The main obstacles to a healthier lifestyle are stress, weight issues, and an unbalanced diet. Additionally, the high cost of healthy options is a significant hurdle, with half of global shoppers expressing frustration over the prices of healthy products.
Opportunities for brands
Nearly half of consumers (49%) do believe brands should play a role in promoting a healthier life.
