In the organic market, the trend towards consolidation continues: Belgian wholesalers Vajra and Delibio are the next to join forces, aiming to become a major independent player in the sector.
Complementary offer
Vajra is taking over Delibio, as the latter’s founder Adrien Bruyère opts for a career change after eleven years. Bruyère says he found a complementary partner in Vajra, which specialises in dry products, while his Delibio mainly supplies fresh organic food to specialised shops and the catering industry.
Together, the two companies aim to become a major independent player in the organic distribution sector in Belgium. “The operational and commercial synergies between the two entities will ensure that market challenges can be met”, they say.
Digitising organic sector
Both companies are based near Brussels (Vajra in Overijse, Delibio in Nivelles), but will soon move even closer together. After the takeover, Vajra will move to a new building in Nivelles North, a few minutes from Delibio’s refrigerated warehouse. The merged company also aims to digitise and professionalise the organic sector: soon, customers will be able to order products through a single online platform.
The organic market has experienced a downturn after strong growth during the Covid pandemic, forcing more and more companies to join forces. Last year saw Dutch Ekoplaza acquire Färm, after wholesaler Udea had merged with Biofresh..
