Help with growth strategy
Vendis Capital’s investment should help Petrol Industries, led by Pedro van Zon and Elwin Flint, to continue its rapid European expansion.
“We are very happy with Vendis’ support to develop our growth strategy. They are a partner that is familiar with the consumer market and that has brought expertise and capital to the table. This will allow us to do several things: penetrate untapped sections of our most important growth markets, invest in the organization and expand into new markets”, Pedro van Zon said.
“Our participation in Petrol fits the profile of companies in which we want to invest”, Vendis Capital’s Vincent Braams added. “Petrol is a typical example of a company with an entrepreneurial spirit and strong international growth. It also stands to gain a lot from our team’s expertise in the fields of organizational development and international growth. We not only offer our experience and knowledge, but also growth capital to a strong management team that wants to develop its strong consumer brand.”