Asperghis was WE Fashion’s marketing manager, but will become its CEO from 15 January onward. The company hopes his appointment will help tap into the ever-changing trends more quickly and speed up the company’s shift to new sales channels.
Mikael Andersson will become WE Fashion’s Chief Operating Officer, in charge of the sales, ICT and supply chain departments. He is the former Chief e-Commerce Officer and in that capacity already handled WE Fashion’s online sales.
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Former marketing manager Asperghis was WE Fashion’s marketing manager, but will become its CEO from 15 January onward. The company hopes his appointment will help tap into the ever-changing trends more quickly and speed up the company’s shift to new sales channels. Mikael Andersson will become WE Fashion’s Chief Operating Officer, in charge of the sales, ICT and supply chain departments. He is the former Chief e-Commerce Officer and in that capacity already handled WE Fashion’s online sales.
