With Monoprix, an famous French retailer with a rich history is coming to Belgium. What can shoppers – and competitors – expect from this remarkable newcomer?
Major ambitions
The first Monoprix shop opened in Rouen in 1932: it was then a response by department store chain Galeries Lafayette to the launch of the enseigne Prisunic by competitor Le Printemps. Both chains applied standard unit prices, which were a trend in retail in those crisis years (see also: Hema). Eventually, Monoprix succeeded to take over Prisunic. In 2013, the chain became fully owned by the Casino group, which had been a minority shareholder since the late 1990s.
