Action continues to grow massively: last year, the chain celebrated its thirtieth anniversary with a sales increase of almost a third, while profits rose even faster.
Shops “busier than ever”
In 2023, 15.3 million customers per week visited an Action store, CEO Hajir Hajji said. As a result, net sales rose 27.8 % to 11.3 billion euros, on an operating EBITDA that climbed 34 % to 1.6 billion euros. Most of the growth came from already existing shops (with a like-for-like growth of 16.7 %), as Action added “only” 303 shops to its network.
The retailer invested in further expansion into its twelfth market (Portugal) and in carbon emission reductions. Action reduced emissions from its own operations (‘scope 1’ and ‘scope 2’) by 46 % compared to the baseline year 2021. The goal is to increase that figure to 60 % by 2030. For the first time, Action has also defined a baseline for total ‘scope 3’-emissions: 5.5 million tonnes of CO2 by 2021. The next step is now to set concrete reduction targets, for which the chain has joined the Science Based Targets initiative (SBTi).
