According to a new study, Belgians buy online with their wallets in mind. It’s also young people who return their purchases, even though they are the ones who insist most on durability. So what does the online shopper look like?
The serial returners versus the keepers
Why do Belgians choose to buy online? The biggest common denominator is ‘for the money’: more than a third prefer e-commerce because they can compare prices, 1 in 3 buy online because it’s cheaper and 30% say they find better discounts online. These are the findings of the eighth edition of the Belgian Online Shopper Survey (BOSS), carried out by the Belgian e-commerce federation Becom.
