In an interview, Amazon Germany’s CEO said that it is only a “matter of time” before the online retailer will open physical stores in Germany. He believes it is necessary, because the customers demand it.
Not “if”, but “when”
According to CEO Ralf Kleber it is not a question of whether Amazon will open physical stores in Germany, but rather a matter of when. He added that 90 to 95 % of Europe’s retail turnover is still generated in in physical stores and Amazon will never turn a blind eye to something the consumer clearly wants.
He also said that Amazon will soon employ independent couriers in Germany and that it will continue to try out new ways to get packages delivered. Those trials include safes, but also car trunk deliveries or even deliveries inside a customer’s house.
